I'm not taking either side but people don't need to directly link to their own store to benefit from increased awareness and "hype" in some product category - a rising tide lifts all boats.

"Health" and more specifically the supplement industry is just a revolving door of fads. There's also survivorship bias, those who are obvious get banned quickly.

If my Instagram feed is anything to be believed, apparently we all need to be taking extra electrolytes in now.