> to demonstrate that the tech industry isn't just here to extract wealth from the poor/many and transfer it to rich/few?

I think the problem is that the tech industry in large is just here to extract wealth from the many and transfer it to the few. That's why it's focused on scale.

People aren't dumb, and most of the time they can see when they're on the receiving end of an extractive relationship - even if there's lots of PR work going on to hide that reality from them.