| ▲ | no-name-here 20 hours ago | |
Lots of claims but zero sources mentioned. But even the author’s own claims may prove the opposite of their conclusion: > More than 1.5 million Americans call themselves full-time creators, roughly seven times as many as in 2020. > So you’d think there’s more money to go around. There is. It just isn’t spread the way you’d hope. … > When budgets are tight, they go in two directions. Up, to the big names with the reach. Or down, to the nano and micro creators who are cheap and come in bulk. > The middle gets skipped. Again. Too expensive to be a bargain. Too small to be a headline. If the number of nanoinfluencers is exploding in quantity, the existing middle might be growing or earning more, but the median can still go down. But without any such claimed data or sources about middle vs bottom it’s not possible to say whether middle or bottom are getting impacted. | ||