I don’t know how $5B+ in marketing for OpenAI is actually possible.

To put it in perspective, that’s about the combined campaign budget of the Trump and Harris campaigns.

I would expect to be seeing a lot more openAI ads than I’m seeing right now. And they would be everywhere.

That probably includes things like bonus for signing up or recommending people, or discounts for new users.

Also, that certainly includes a lot of money for making all of the media and management training and consulting talking about them. Teams to talk about it on social media, agreements to increase its impact on visibility algorithms...

> And they would be everywhere

How are you not seeing LLM companies ads everywhere?

“Marketing” typically includes all the people in solutions architecture, developer advocacy, compute credits, and many other things. It’s a ton more than just advertising spend, which is often a minority of what appears on that line item. Given that it’s very plausible those sort of sums are realistic.

My charitable guess is that they lump the compute expense for free users as "Marketing".

My less than charitable guess is that the leaked financials is a piece of fiction intended to make inference not look unprofitable.