They do, they are low key panicking.

I do not believe they are panicking, not least because I don't think they've finished adjusting Apple Silicon for the task; it will be very interesting to see what happens in the M6 and M7.

I think their strategy is broadly correct, actually; I think there's still a bit of scope for "sit and wait and do it right" here. But acquiring more edge AI tech and edge AI people would potentially be in their interest.

And if they aren't, they should be. They ship some of the cheapest, most capable, and easiest to buy/set up AI hardware out there, and then don't ship any AI software worth speaking of. Apple needs to fix this.