I think much of this might apply to Callard: her high public visibility in social media, the attention grabbing colorful attire, her as I recall public advocacy and openness about her own polyamorous lifestyle. I don’t think that’s typical. Certainly it’s not for me. I’d rather be Zelig. But I think most people code shift, and present different personas in private life compared to work. Probably much less so for the average substack author, so it surprises me little the idea might resonate with Derek Thompson, the blog’s author.