> "More than half (51%) of participants indicated that maintaining an online presence feels like work."

Well, because it is. Social media turned most of its users into digital beggars.

One of the most insidious aspects of social media is how the reward and discoverability mechanisms train users to become their own marketing department. It's most obvious on LinkedIn, where your presence is materially tied to career growth, but each platform does it in its own way.

Digital beggars whose activity is enriching platform holders much more than what they themselves get out of it.