Facebook was in financial loss until it got really serious about pushing ads and outrage. People who speculated that Facebook is not earning much on ads while Facebook was not earning much on ads were correct. Same with Googles business.

And also, very relatedly, both companies enshittified their products great deal in the process. Google search used to be better for average user, Facebook used to be better for average user.

Genimi can start pushing ads everywhere, can start using dark patterns to better manipulate us and one they will. They will start earning more money at that point.