True, but the current state of advertising is, charitably, kinda goofy.

I'm not surprised the iteration we're seeing now is perceived as failing: on the few remaining screens where ads are still present for me, they're between highly irrelevant to flat out repulsive. There are a few brands I will never touch with a long stick, purely as a result of their disturbing, disgusting ads -- again, charitably, a negative-sum game.

As someone who doesnt really see ads either, we are in the minority. The vast majority of people are bombarded with ads from their TVs, streaming platforms, and unadblocked browsers. Try using a relatives iPhone or something its mad.