Toyota's first Prius (hybrid) came out in 1997 and Nissan's first Leaf (full electric) in 2010. Both Japanese, both ahead of the curve, now way behind it.

It is an interesting situation.

Anecdote: I have a 2014 Leaf, purchased a couple of years ago as the first foray into EVs. It's a great little car, perfect for the daily short trips for which we bought it. Use-case matters!