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strange_quark 3 hours ago

Feature velocity is another that's extremely easy to game. My company is trying this right now: instead of measuring PRs or lines of code, we are measuring number of customer facing features shipped. Well guess what? Everything is now a customer-facing feature. You did a big internal code refactor and data migration? Well guess what, that's a customer feature now because it unlocks future such and such. Deploy a new piece of infra? Customer feature. Dev tool improvement? Customer feature.

IMO trying to measure productivity gains is a fools' errand. The only thing that matters is CSAT, escaped defects, retention, cost per contact, and other metrics that measure actual business outcomes.