As many have said before:

  it's basically malicious compliance. They're supposed to be super annoying ... Instead of complying, they choose this obnoxious practice so they could continue ... monitoring every action a visitor does.

  You don't need a cookie banner to be allowed to create Cookies. You only need them if you're using them for something like tracking. [1]

  Regulators didn't enforce cookie banners. Cookie banners are a form of malicious compliance. When you complain about them, you are doing the lobbying work of ad companies for free. The correct solution is to just not spy on people, and the problem is that the EU didn't go far enough and just ban the behavior altogether. [2]

  Cookie pops are malicious compliance to regulations that legitimately protect consumers. You’ve cherry picked one bad side effect to throw out all the ways the EU is way ahead of anyone else in protecting consumers [3]

[2] https://news.ycombinator.com/item?id=38299135

[3] https://news.ycombinator.com/item?id=46552795

The EU Council are some of the worst offenders when it comes to annoying cookie banners. All regulation and compliance do is make things more burdensome for new entrants, which inevitably allows big companies to build moats that don't have competition. The side effect of passing such legislation was easily foreseeable and yet the EU did it anyway. There are legitimate reasons for companies to track and if you felt that the tracking was malicious, then don't do business with the company. The regulation was never needed.