You never had an option to have Google show a list of curated links or Yahoo show a simple search bar. You chose to go to the site you liked better and in aggregate the market chose the simple search. I could still be going to Slashdot or Things You Wouldn't Know Unless We Blogged It, but I and the content creators found that we preferred infinite scroll instead.

You could say the same thing about nutritional facts being printed on foods. The entire point is externalities that favor the company. These things are never going to be on products unless they are regulated. If you're going to make an argument for "choice" at least argue for opt out rather than "fuck it, let them put trans fats in the food and if you don't like it eat broccoli."