If you continue scrolling, that shows you think that the content presented is valuable enough that scrolling past some misses is worth it. A good scroll like TikTok carefully metes out the ads so that half of them you don't mind and the other half you enjoy. If you find a site whose scroll makes you feel this way, just stop scrolling and don't try to ban the concept for everyone else.

What I'm about to say is going to sound very 'layman', and this is coming from someone who's been building UI's for like, 20 years.

This discussion makes me both laugh and feel sad, because we all know this is bad for us and gives us zero ROI for our time... and yet there's a whole thread developing here to justify the pattern.

I don't think I have a point on that, just that observation.