Any links to read more about this?

Most of it has been lost to internet history but there are still some remnants left.

https://grantland.com/features/the-rise-of-nintendo-video-ga...

https://iwataasks.nintendo.com/interviews/wii/mario25th/4/0/

https://www.reddit.com/r/AskHistorians/comments/2w1zl4/when_...