It wouldn't necessarily have been better, a major reason the Windows phone stuff failed is it didn't have market share to justify app development. Android barely made it work as a well-funded #2. Palm WebOS, MeeGo, there were various efforts that were better than Android and even iOS in a lot of ways but app availability seems to have been the biggest factor in the lack of platform diversity.

Edit: And consistent with sibling comment Microsoft was even paying companies to build apps for their platform, and it _still_ wasn't enough.

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storus 4 hours ago | parent | next [-]

Windows Phone aesthetics was repulsive to most people at that time; we finally got TrueColor 4k screens and all MS could do was to use 10 colors everywhere and start the flat fad that destroyed UX on most systems. What a waste.

	▲	hedgehog 3 hours ago \| parent [-]
		I don't think that's quite accurate, the screens of the time were more like 480px wide and I don't think most people had a strong aesthetic opinion. Just look at Android. The major problem is that whatever app you cared about, whether it was your bank, Facebook, sport news, or Uber, or Google Maps, or whatever, it was on iOS and maybe Android. So at least in rich countries the decision tree was: buy iOS if you can afford it, buy Android if you can't. Apple basically got extremely lucky that the native app thing took off instead of their original vision of everything via the browser.

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crooked-v 4 hours ago | parent | prev [-]

I still fondly remember my Palm Pre. It felt like something with the potential for as much UX gloss and functionality as the iPhone but much easier to make small apps for.