Idk how big of a market pure city driving would be; I imagine most city traffic sources from the suburbs

Unless this is meant for like taxis, similar to auto-rickshaws in Southeast Asia. Or maybe short distance car rentals like zipcar?

FIAT's an italian company and there definitely is a market for pure city driving in Italy, it's not huge but it's there, especially amongst younger folks. Personally I don't think this car's particularly fit for the US market, it's not what it was designed for.