There can be other valid usecases than yours where the price is not an issue.

And surely you are aware of the challenges of supply+demand and the issue of using offshore labor... that means most products made ethically and at low volumes are inherently going to be expensive.

This has NFC built-in which is something I've been looking for for a long time, there are no other ready-made programmable devices on the market you can buy that have a screen, touch, NFC and a battery, that I know of, so it's perfect for me, and the price is not a concern.