I don't mind paying a little more in exchange for good customer support. My internet provider has gone from having support in Arabic countries, that speak French good enough but don't really care about you, to support in France and it makes all the difference in the world.

I was astonished when I asked a question and the guy did actual research, called back and told me things that a simple Google search on my end wouldn't have find.

Usually it's very different, they either don't know/don't care or say things that are obviously false.

I believe it's also why Amazon took so much in popularity. If I got an issue with Amazon product, I know it well be dealt with swiftly, as long as it's sent by Amazon and not by a third party.