> in order to have paid too much there needs to be cheaper options

“Paid too much” from a consumer standpoint doesn’t need to have viable cheaper options. It’s about consumer expectations and results. If eggs in the grocery store cost $20/dozen, and you as a producer are taking a loss at that price because your producer costs arw $2/egg, consumers will still say they are paying too much. Because the expectation is coming from a market where a dozen costs $5-8.

buyer's remorse is not "paid too much"