How huge is it on a continuous basis? Ii's low earth orbit, so only available for a few hours after sunset, AND requires a new satellite in position every 15 min. So for two hours extra illumination you need to support a couple DOZEN satellites, costs of build, launch, control, and maintenance. Even with 100% bookings —every night— it is dubious finances. Seems much more like a scheme to generate a money flow from meme-investors they can siphon off into their pockets then oops, it fails.

If this is somehow an actual problem, it is far more solvable with tethered blimps or drones, battery pack in a container on a truck, a spool of wire, and light banks as big as you want. AND that isn't subject to clouds (but would be subject to high winds, which would also be more likely to cancel/postpone the event than clouds).

Meanwhile, they go beyond the already massive disturbance of existing terrestrial lighting and overwhelmingly screw up the biologically critical light signals used by every plant, insect, animal, and human in the zone, and do it at multi-kilometer scale.

Edit: Even if the revenue potential is actually huge, it is no justification. For any intelligent person, the actual sponsorship message will be "Tonight's lighting brought to you by [Insert_Company_From_Which_I_Will_Never_Buy_Anything_Again]

This level of stupidity is beyond evil — the kind of lunacy to make a good argument that humans should not exist.