Yeah.

Think of how many man-hours over the past ~35 years have been spent in trying to make graphene and carbon nanotubes into useful products. It's easily somewhere in the millions. And really all we have to show for it are resins with slightly improved thermal conductivity and a rogues' gallery of grifters and failed startups.

Discovery's easy, scaling in the real world is hard, and scaling something that makes good commercial sense is very hard.