I remember trying to cancel NYT subscription a few years back and it was almost impossible. I didn't expect it from such a reputable establishment.

As someone who doesn’t live in the US, it was hilariously impossible: you had to call on the phone a number in New York, which never picked up, so you had to pay hours of internal call, or send a fax, something I hadn’t done in two decades…

Thankfully, I had a bank that used technology from this century, including a disposable credit card number. I stopped paying and that lead them to them calling me.

This is where getting it via Apple’s App Store is nice for consumers.

I (a non-American) had a NYT subscription through the iOS app some years back and cancelling it (like any other subscription through the App Store) was as as simple as:

- Open Settings

- Tap my account

- Tap Subscriptions

- Tap the New York Times option (or whatever it’s called)

- Tap Cancel

While the gate keeper aspect of Apple may not be good in many ways, at least we get this kind of benefit from it.