A lot of what is being said here could also be said of NBC packing Thursday nights with their top shows back in the day. They increased attention and revenue, but people spent a lot more time watching NBC because of it. Was that a problem?

> They are not even trying to hide it — and I suppose it is not a secret at all: The more time users spend on Facebook and Instagram, the more money Meta makes.

Why would they try to hide something that is obvious?

With the decline of Twitter as the place that it seemed like everyone used to be on, other similar services seeing a small increase is not too surprising. I'm wondering if traffic from Threads, which they launched in 2023 (after Musk bought Twitter in fall of 2022), gets counted under Instagram, since you use your Instagram account to login? I get that Zuck and co want to say those increases are tied to their magical AI to please investors, but was it really?