I am no fan of Zuck. But this is his whole deal.

Instagram was a purchase. Facebook wasn't his idea. Threads is a copy. The 1 thing that Zuck understands better than anybody is that engagement is the only thing that matters to social networks, and he's willing to throw the entire company at the problem. He has been for 20 years.

He's good at addiction. He knows how to build an org that's world-class at addiction. It's entirely reasonable that the EU regulate it, and Zuck is exactly the person to point the regulation at.