I think this view is changing as solar adoption takes off in southern Europe. Here in Spain we're in the position that market rates for electricity are often negative while the sun is shining (although these rates are not really passed onto consumers at present).

That makes additional cooling load almost a non-issue, and can help incentivise the transition from diesel boilers -> heat pumps, as well as driving the grid upgrades we sorely need to make use of all the solar capacity.