> I guess they're just welding the memory to the CPU chip, but still curious.

Unified memory is more of an architectural and performance characteristic, and does not imply much about the physical layout of the machine. Most unified memory PCs not from Apple don't have the memory on the same package as the SoC. For stuff like AMD Strix Halo and NVIDIA DGX Spark, it's just standard LPDDR packages soldered on the motherboard in the general vicinity of the SoC, and the only difference from mainstream laptops for the past decade+ is that the memory bus is twice as wide.