Apples on stage use cases for their hardware and software makes me wonder if they actually use computers over there, or what a "job" at apple entails.

I am unsure that apple themselves understand why their hardware (top end & bottom end) has been so successful, without this understanding leaning into these use cases isn't really going to be possible.

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spacedcowboy 4 hours ago | parent | next [-]

Having worked at Apple for over a couple of decades, I can attest there are some very (very) capable and intelligent people there.

I trust they know more about their business model than some rando on the internet, sorry.

	▲	blitzar 2 hours ago \| parent [-]
		Those of us that are less capable and less intelligent must just be holding it wrong.

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petesergeant 8 hours ago | parent | prev [-]

> I am unsure that apple themselves understand why their hardware ... has been so successful [like I do]

You have a bold career as a technical journalist ahead of you!

	▲	blitzar 7 hours ago \| parent [-]
		Obviously they are playing 12d chess. They stopped selling high memory machines, they stopped selling pro machines. They are the king of local Ai compute, definitely not stumbling backwards into a product category they didn't know existed. With their apple finger right there on the pulse, they are going hard on the VR/AR glasses (following the lead of the visionary CEO of facebook), cars and folding phones. By the end of the year (tm) we 100% will have all the features that were showcased and demonstrated 2 releases ago.