As a small example of this stupidity, I’ve enjoyed Apple Arcade. Every time I play a game I get a big Apple Arcade splash screen. Ok.

Well now (possibly 27 beta “feature”) I now also get a little dynamic island pop-up at the same time, showing me icons for a couple other games I might like.

On the service I’m already paying for.

When I’m trying to play a game.

You know when I’m not looking for another game to play? When I start one, I already have.

I went to Apple 20+ years ago, partly because they weren’t doing this crud. Now I have no choice.