>You can pay for backup services with both google and apple.

I could, but I don't because (for more broad reasons beyond of this particular app) I don't want my data storage to dictate what software and hardware I use.

And yeah, thoughtful reply to the other point. There are a few options, each with their pros and cons. I was a happy customer before the Watch integration was good, and it's nice to see genuinely new stuff land on an update. That's the perk of the subscription model, especially when I'm getting more for the same price. Which...well, we all rightly get mad when we get the same or less for a higher price!