This might get this control out, but people's anti-EU stance will just be increased by this and long-term this is a terrible move.

Just fueling material for right wingers who will take advantage of this and push for secessionist stuff.

EU is in dire need to have VERY POPULAR measures among people, not idiotic stuff like this which is a step in a wrong direction.

You're asking too much from bureaucrats that stand to directly gain post-mandate by consulting the companies they legislate for, and also believe that the legitimacy of the EU as a whole should be driven by output (economic prosperity, etc), rather than input (democratic mandates, political participation of their constituents)