I think they do encourage it - probably due to marketing. If you are getting paid per click its in your best interest to get someone to click irrespective of content. Snapchat do it with the scroll up feature, instead of it going to the next clip as most doom scrollers do, it goes straight to a profile. Vice Versa on other popular platforms. That little 'glitch' for a second, and now a new popup came at just the time you were about to press right where your digit is and you are loading onto a sponsored site. Of course the sponsor then boasts look how many clicks you have got.