Personally, I think these data centers should be championing and pushing for district heating and cooling.

Even smaller data centers will be producing enough waste heat to heat 10s of thousands of homes. So why not make residents love you by funding the installation of a district heating system which gives your compute power a symbiotic relationship with the community. Their energy bills go down naturally because your cooling efforts are heating their homes and cooling their homes and you spend less in the winter cooling your servers because that heat is being distributed throughout the community.

It doesn't even have to be free district heating/cooling, just cheaper than using electric or gas heaters.