If you want people to read, you have to be willing to accept a population that does not feel harassed and hurried. You have to give them a raise when they say they can't afford shelter and food. You have to stop gatekeeping education as a scarce credential rather than giving it freely as a public good. You have to build systems that allow them to access their needs without movement or seeking help being difficult or even a death trap. You have to rein in the forces that wish to monopolize their attention.

People read when they feel secure. We don't live in a particularly secure society.