When did we start using the wording "increase spend"?

Marketing departments everywhere have been letting internal corpspeak just leak out lately. OAI's announcement shutting down Sora was similar:

> To everyone who created with Sora, shared it, and built community around it: thank you

"built community"?

	▲	tensegrist 2 hours ago \| parent [-]
		"created with", à la "built with"

naveen99 2 hours ago | parent | prev [-]

Increase the increase ?