I don't understand why they put this up like it's working in their favor. Their website doesn't explain anything extraordinary that makes them different from the average chat app, except that it is europe based.

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blitzar 2 hours ago | parent | next [-]

If anything it is highlighting the pointlessness of any new messaging platform. Companies can and should lock down to the platform that comes with their subscription for everything else - and for all personal matters that is locked down with network effects by sms, whatsapp & wechat.

You could maybe make the case for a federated - email like - messaging service for inter company / party communications. Matrix basically ...

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tsimionescu an hour ago | parent | prev | next [-]

Why would they need anything different? If they offer the same features as other chat apps, they can simply aim to compete on price (and/or on other non-functional attributes like performance, reliability, UX, social connection, etc).

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inigyou 3 hours ago | parent | prev | next [-]

What would possibly differentiate a chat app?

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yeputons 2 hours ago | parent | next [-]

It works reliably and without surprises. Messages are not lost. No weird errors.

Features: easy to switch devices, including PC. File transfers. Video sharing. Audio-to-text conversion out of the box.

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Almondsetat 3 hours ago | parent | prev [-]

E2EE? F/OSS? P2P?

	▲	inigyou 2 hours ago \| parent [-]
		In reality, they don't, not really. The only important differentiator is whether your friends use it and whether you have to self-host a server to use it (which has a large impact upon point 1).

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williamdclt 2 hours ago | parent | prev [-]

I'm not reading anything in this article that seems to pretend like it's working in their favour?

It's just an article from a company about their industry, companies do that all the time for brand recognition, building trust (showing expertise in their domain), and educating potential customers about why they might need this sort of product (lead generation).