HubSpot has been building a different solution for our customers. On August 4, Contact Discovery launches — and for the first time, your team can find, verify, and add net-new contacts without ever leaving HubSpot.

To support that, we’re updating our Customer Terms of Service, Product Specific Terms, Privacy Policy, Sub-Processors Page and Data Processing Agreement, effective July 1, 2026. This post explains what’s changing and why.

The contacts you find through Contact Discovery are reliable because they’ve been checked for deliverability, accuracy, and whether that person is still at that company. You’re not buying a raw list and hoping for the best. Every contact that surfaces has been validated, and decision-makers are ranked first.

That quality is only possible because of a shared dataset. When you opt into enrichment, some of your business contact data helps keep that dataset current. Everyone who participates gets more accurate data back in return. You never pay for a contact already in your CRM, and there’s no separate contract.

These are the new leads. These are the HubSpot leads, data mined from your own HubSpot account. And to you they're gold, and you don't get them. Why? Because to give them to you is just throwing them away. They're for closers. I'd wish you all good luck, but you wouldn't know what to do with it if you got it.

ToS missteps notwithstanding, it's a bit more than your data surfaced back to you. You share your data and in return you get to share in other people's data. Fairly common community data.

Whether it's what HubSpot customers want, opt in/opt out are valid criticisms.