Eh it's nothing new. Outsourcing comes from the same spirit.

Perversely I find myself increasingly blaming the growth of product management divorced from engineering as the source of some of this.

Everyone wants to be the next Jobs, but somehow they missed that it was the marriage of high quality design and high quality engineering that got Apple where they are today.

Rather, the lesson they learned is that PMF and UX and yadda yadda yadda are all that matter and coding is just a means to an end.

It'll be interesting to see how many companies discover that you can't achieve those ends if you build on a broken foundation.