It's funny but their homepage exemplifies why one may actually want the "knockoff" brands.

$39 instead of $224 for a pet bed. I know which one I'll buy.

There are plenty of categories of items where the cheap knockoff is perfectly adequate.

Until it falls apart immediately or gives your pet a rash because of the poor quality materials that were substituted.

Costco sells genuine pet beds for $39. $224 is pure insanity.