I wonder why in the age of LLMs these brand names continue to exist. I just prompted deepseek in Chinese to give me some novel brand names in english for a lighted dog collar (something I recently searched for and saw the crazy brands), and it gave me a bunch of plausible sounding names. Granted, not particular inspired, but names that an English speaker would recognize as reasonable brand names

They want to sign up for the Amazon Brand Registry[1], which requires a valid US trademark, and these crazy names are approved faster because they're obviously unique. See NYT[2]

[1]: https://sell.amazon.com/brand-registry

[2]: https://archive.is/IQs4i / https://www.nytimes.com/2020/02/11/style/amazon-trademark-co...

Don't give them ideas.