I think the xbox reset is technically a surrender, at this point I'd be surprised if they ever make another one.

Fortunately for Microsoft, Sony leadership is busy sabotaging themselves by switching to digital-download-only games.

From a marketing standpoint, most gamers would associate a “reset” as a final surrender in technical troubleshooting their Xbox.

They want gamers to “reset” their expectations, but I don’t see that panning out well as a strategy.