I enjoyed the simulated phone screenshots, particularly the choice of House of the Trembling Madness, a great beer stockist and drinking establishment on Lendal in York. I would like to think that the name in the input field is deliberately slightly wrong, ready to be fixed by someone. (It's "House of the Trembling Madness" rather than "The House of Trembling Madness".) Gamification at another level :-)

Just through your comment I found out that they have different screenshots for all their localization settings. Cool!