The people that work there are the customer, not the company itself.

And they mostly check your website when they are bored at work. Not when they leave it and have kids, hobbies or a household to care for.

In travel sector users predominantly navigate in office hours from their work devices. You go meet them where they are. 4% of 6 million daily users is 240'000 potential customers. Converting 3% of them means millions at the end of the year.

Maybe some like airbnb have (or at least used to have) a unique catalogue and they can play a different game and afford to lose some money.

Most e-commerces play differently, at different scales and enjoy different moats and different shareholders/owners expectations.