Game development.

Go really only took off thanks to Docker and Kubernetes, and even if it would be capable, there is hardly an ecosystem there.

Rust could be there, but there is really only Bevy, and several companies have tried it and pivoted to something else due to compile times hindering fast prototyping workflows.

Odin was created at a games company, JangaFX, and has already a few products using it.

https://jangafx.com

Also Odin batteries include what you need to start coding a game right away, https://pkg.odin-lang.org/vendor

JangaFX isn't a games company. They make visual effects tools and are probably best known for their fluid simulations.