Sony - having cinematic bloat makes sense for them. They've nailed the story driven games such as Last of Us.

however for Xbox they were not really good at story driven games, but good at Live Games such as Halo.

with Live Games - you iterate on game play, maps, skins - live events i.e community building without alienating people by dabbing in social justice.

End of day - these are all marketing problems & lack of capable leadership who knows their core audience.