> Also, I rather like the idea that blogging can simply be stating the obvious

I thought about this before posting my reply, that should I. But if you really spent time for researching this blog, you would know that your conclusion is not rare nor the first one. It is widely discussed and appears in HN regularly. But regardless, the tone in the post or here in comments felt to me that you try to somehow own this idea. Thought, you even cited the Ferrari CEO who said exactly the same.