> I will _happily_ pay the $100 more to have a more premium and tuned interior

I'm guessing the cost difference is greater than this. Which means the end-user price difference would be north of $1k.

Would be interesting to see if customers would pay $2 to 5k extra for a mostly-tactile interior. (I think back-up camera requirements make some screen unavoidable.)

That can get thrown into a tiny 2" screen in the instrument cluster.

I'm somewhat skeptical that the cost difference would really be that high, but honestly...yeah I probably would. If what I was getting was fully physical (not capacitive) media and AC controls, including pause/play, skip/tune, volume control, temp control, fan speed control, zone selection, etc? I interact with those systems multiple times every single time I get into a vehicle, which is essentially multiple times every day, for years. Improving the quality of those interactions even a little bit (and in my opinion the difference between good physical buttons and even a very good touchscreen, let alone a shitty one, is massive), is worth thousands of dollars.

While I was not presented with the option on a given model to go with buttons or touchscreens, when I was shopping for cars, I did eliminate models based on their interface options. The models I was willing to consider were probably cut in half because I wouldn't get anything that was entirely touch screen or capacitive for both AC and media.