I don't expect technology companies to do the right thing by the consumer. There is a niche for companies or NGOs that manage to stick to their core mission, but the incentive structure for software (very high capital cost, near zero marginal cost, huge opportunities for rent-seeking) is just always going to push them to these behaviours. It's not a conspiracy theory, either. VCs deliberately bank on this --- they have to if they want to get return on investment.

By all means, put pressure on companies who are doing this. Public opinion does matter. But the fundamentals are just not going to change without regulation. It is a tough nut to crack.