I was talking to a friend recently about those Tupperware parties (she did a different brand). I think maybe those were better for society than modern ads. People had to get out of their comfort zones and talk face to face. It was all so personal, compared to what we have now.

This influencer nonsense described here is gross and fake compared to that. What would a genuine, face-to-face advertising campaign look like nowadays?

That sounds horrible. Taking time out of your day to do nothing but be advertised to. Not even considering everyone hosting these things constantly having to invite everyone they come across to participate. Modern ads suck, but changing that to in-person interruptions to your day is not better. Of course, if you want to know what it might be like, there's likely a time-share presentation somewhere near you and you can go experience one. Be sure to set aside enough time.

Honestly the Tupperware parties weren't great for the company either; while it kept an exclusivity to the brand it also severely limited their client base. You had to know someone who hosted them, or knew someone who knew them. Then they had to take time away from things they have or want to do to go be advertised to. They ended up social when they started because you invited your friends and neighbours, but after you exhausted them you're just a door to door salesperson.

not exactly a correlation. but I have found - garbage product means garbage ads, with either hyper-personalization or mass targeted.

whereas decent | good product - means well thought ads, with either one aim to increase brand awareness or with a particular call to action.

& this is why decent brands are migrating from search | social ads to retail or ctv & other native ad platforms.