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| ▲ | swiftcoder 2 hours ago | parent | next [-] |
| > They spent about 70 billion on activision blizzard A cynic might say they spent most of that for King, which continues to be profitable. The rest of Activision Blizzard just came along for the ride |
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| ▲ | disgruntledphd2 2 hours ago | parent [-] | | Call of Duty absolutely prints money, fwiw. King are weird because they basically have been doing the same game in different skins for like 15 years now. |
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| ▲ | appreciatorBus 4 hours ago | parent | prev | next [-] |
| Just because they already spent the money yesterday, it does not follow that the best decision today is to just carry on as if was still the correct decision. Yes they cannot get that 70B back, but if they have to choose between: 1. a long dragged out distraction over decades trying to make it work 2. a painful but quick 40B write down and the ability to refocus the company on better projects tomorrow .. then they are, quite rightly imo, going to pick #2. In fact I would assume this going to be the next announcment. |
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| ▲ | thomastjeffery 4 hours ago | parent | prev | next [-] |
| They can't afford to buy every other successful studio, which means that their anticompetitive moat has to be competitive. Otherwise, they could have made the whole thing profitable the usual Microsoft (monopolist) way. |
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| ▲ | iAMkenough 3 hours ago | parent | prev [-] |
| They bought a content competitor, now they get to "reset" their vision for it. Mission successful. |
